Integrity, sustainability, responsibility, and trustworthiness are at the core of our internal culture and external image. These values guide our methodology in our clients’ campaigns and relationships.
Acting ethically is important to us. We are committed to maintaining the highest level of ethical standards in the conduct of our work and in pursuing our clients’ objectives. Our reputation for acting fairly is built on our values as a company and the values of the people who work for us. As part of our commitment to ethical business practices, we will not tolerate acts of bribery or corruption.
Knowledge is Power
Nothing is protecting you from criticism anymore. With success comes vulnerabilities. When your company has been defamed and attacked, its not just about a crisis communication plan. We provide real-time on the ground, intelligence that can prevent a bad business decision that can ultimately affect your reputation.
Upgrade and Stay Ahead
To stay ahead, we direct company leaders to use technology and digital media tools to make business decisions and communicate with their stakeholders. Leaders use social media platforms. The 21st century is a social media era of leadership. Traditional PR such as Press releases are becoming obsolete because of the delay in reception time. MUCKRACK State of PR 2019 indicated that PR pros are spending 53% of their time monitoring news and 98% are working towards engaging with relevant journalists.
Own the Narrative in the Disinformation Era
We can offer new clients the ability to harness the capacities required to excel and dominate media and communication, while giving less attention to the perception of their limitations.
After all, Fake news, or intended malignant news , is intended to sell news and to influence public opinion who are not familiar with the topic. It seeks to promote something beyond the normal level of advocacy.